Reducing our buying patterns of the goods we do not use. The goods that we discard (almost) directly and without any thought to it.
Reusing the goods and products for other purposes. Example: get your hands on some old pallets, forgive the previous owners for discarting these pallets to soon. You will give them a new place and function.
Recycling, you can't reuse the product anymore. Last step is the recycling. You belief that the materials that the good is made from are easy useable in a new product. This is where using the materials in new products comes to play.